Web design in Edmonton for SaaS, AI and energy companies

I'm Elias Chapuis, a design engineer and product designer working with Edmonton startups, SaaS companies and technical businesses. I design websites and brands that make complex products easy to understand, then build them so they stay fast and simple to update.

I've spent more than four years on SaaS, AI and e-commerce projects, including the identity and website for Glanceable, a French platform that analyzes customer feedback with proprietary AI, and the rebrand of GetMint after its funding round. I'm based in Saskatoon and work with Edmonton teams remotely, on the same clock from spring to fall and one hour apart in winter.

Edmonton's AI and energy companies deserve clearer websites

Edmonton has a strong research base in artificial intelligence, with Amii (the Alberta Machine Intelligence Institute) at its centre, and a long history in energy and industry. Companies coming out of that environment tend to have deep technical products and websites that undersell them.

My job is to translate that depth into something a buyer, investor or new hire understands in a few seconds. I've done this for AI products where the hard part was explaining proprietary models to non-technical buyers, and for industrial tools like Bravi, built for manufacturers' field teams.

What you get from a website project

Each project is scoped individually, but a typical engagement covers strategy, design and build, with nothing handed off to a junior along the way:

  • Positioning and page structure, written around the questions your buyers ask
  • A visual direction, or several when the brand is still open
  • A Figma design system with reusable components and tokens
  • A production build in Webflow, Framer or code
  • Technical SEO foundations and performance checks
  • Training for your team and support after launch

Designing websites for AI and SaaS products

AI products are hard to show. There's often no obvious screenshot, and the value sits in a model or a data pipeline. I work on that problem directly: choosing what to visualize, simplifying product UI into readable illustrations, and building pages that explain how the product works before asking for a demo.

For Glanceable, that meant exploring three creative directions before building a full identity system and more than 30 pages of brand guidelines, so the website and every later asset spoke the same language. I describe the approach in more detail on the SaaS website design page.

How we work together remotely

Projects start with a video discovery call, then move into shared Figma files where you can comment on any frame. I send short async updates so you always know where things stand, and we schedule live reviews at the milestones that matter.

I don't have an Edmonton office. If an in-person kick-off would make a real difference for your team, we can discuss it, but most clients find that a well-run remote process is faster and keeps more of the budget in the work itself.

How a project runs

  1. 01

    Discovery

    A video call to understand your product, buyers and goals, followed by a fixed-price proposal.

  2. 02

    Direction

    Messaging, sitemap and a visual direction you can react to before full design starts.

  3. 03

    Design and build

    Complete page designs in Figma, then a production build reviewed on a staging link.

  4. 04

    Go live

    Launch, redirects and SEO checks, plus a handover so your team owns the site.

Frequently asked questions

Do you have an office in Edmonton?

No. I'm based in Saskatoon and work with Edmonton clients remotely through video calls, shared Figma files and async updates. For projects where an in-person kick-off helps, I can travel when it makes sense.

Have you worked with AI companies?

Yes. I designed the brand identity and website for Glanceable, which analyzes Voice of the Customer data with proprietary AI for clients like Fnac Darty, Allianz and Orange. I also work with SaaS and AI teams through KLIMB, a design agency focused on that market.

What time zone do you work in?

Saskatchewan stays on Central Standard Time all year. That puts me on the same clock as Edmonton from spring to fall, and one hour ahead in winter, so scheduling calls is easy.

Can you also design our product, not just the website?

Yes. I design web app interfaces and design systems as well, and I've built my own products, like the Plume SEO studio. Keeping the website and the product in the same visual language is often an easy win for a young SaaS company.

Have a project in mind?

Tell me where you are and what you need. I reply within a day, usually with a few questions and a time to talk.