Web design for Toronto startups, fintech and SaaS companies

Toronto is Canada's largest tech and finance hub. It has a dense fintech scene, the head offices of major banks, and an AI research community anchored by the Vector Institute. That also means your buyers, investors and candidates see a lot of polished websites, and looking generic has a real cost.

The companies I work with need a site that holds up next to well-funded competitors: a sharp narrative, a brand that feels intentional and a build that marketing can update every week. That's the standard I design to, whatever the size of the project.

SaaS and fintech sites have specific jobs: explain the product in seconds, show it credibly, speak to several buyer types and convert to a demo or a sign-up. I build page structures around those jobs. More detail on the SaaS website design page.

Many companies come to a redesign after a funding round or a shift in positioning. That was the case for GetMint, a Paris SaaS in Generative Engine Optimization, where the rebrand, design system and website (done with the agency LA RAMPE) had to reflect a company working with clients like L'Oréal, Accor and Lacoste. The work starts with what changed in the business, not with the visuals.

I build for growth: a CMS structure that scales, components your team can combine into new pages, and a Webflow or code setup chosen for how your marketing team actually works.

There's no Toronto office and no account manager. You work directly with me through video calls, shared Figma files and async updates, with live reviews at each milestone. Because I'm only one or two hours behind Toronto, our working days overlap almost entirely.

Pricing is fixed after an intro call, based on the scope we agree on. If you want to see how I think before we talk, start with my work.