SaaS website design for B2B and AI startups
I design and build marketing websites for SaaS and AI companies, from Series A to pre-IPO. One senior person takes your site from positioning to the live build, so the story your sales team tells and the one your website tells finally match.
Recent work includes Glanceable, GetMint, Bravi and Kulipa: B2B products that sell to enterprise buyers, often in categories that did not exist a few years ago.
/WHAT_CONVERTS
What a SaaS website has to do today
Your buyers arrive from ads, referrals, LinkedIn and more and more from AI answers. They decide in seconds whether you solve their problem, then look for proof before they book a demo. Most SaaS websites lose them in between: a vague headline, abstract illustrations, and five calls to action competing on the same screen.
- A headline that names the problem you solve, not your product category
- Real product interface instead of abstract illustrations
- Proof early: customer logos, quotes and concrete outcomes
- One primary action per page, repeated where it makes sense
- Dedicated pages for each audience and use case, not one endless homepage
/POSITIONING_FIRST
Positioning first, pixels second
Every SaaS website project starts with the message. We work out who you sell to, what they compare you with and the one idea they should remember. For GetMint, that became "AI is already recommending brands. Just not yours.", a line that now carries the whole homepage.
Then I structure the pages around that message with wireframes written content-first. Design comes after, so it serves the story instead of decorating it. For Arqon, I wrote and structured the full narrative before drawing a single screen.
/DESIGN_SYSTEM
A website built as a system your team can extend
A SaaS website is never finished: new features, new landing pages, new customers to show. I design it as a system of tokens and components, so your marketing team can build the next page without calling a designer, and it still looks like the rest of the site.
For GetMint, the design system I set up early is built to scale across the website, the product and marketing material without rebuilding components each time.
/DESIGN_AND_BUILD
Designed and built by the same person
I build the sites I design, in Webflow, Framer or code depending on your team. That removes the usual loss of quality between design and development, and it means the SEO basics (semantic structure, metadata, structured data, performance) are there from day one. More on that in Webflow development.
/PROCESS
How a project runs
- 01
Discovery
Your market, your buyers, your competitors and what your current site gets wrong.
- 02
Message and structure
Positioning, page structure and wireframes with real content.
- 03
Visual design
Art direction, every page and breakpoint in Figma, on a reusable design system.
- 04
Build and launch
Responsive build, CMS, motion, SEO and performance, then training for your team.
/FAQ
Frequently asked questions
How much does a SaaS website cost?
It depends on the number of pages and templates, how much copy and brand work is needed, and integrations such as your CRM or product data. After a short intro call I quote a fixed price for a defined scope.
How long does a SaaS website project take?
A focused landing page takes a few weeks; a full marketing site with several templates takes longer. The schedule is set during the intro call and depends mostly on how quickly content and feedback come in.
Do you write the copy?
I write and structure the messaging with you, and I can write the full website copy. If you already have a copywriter, I work from their text and adapt the layout to it.
Webflow, Framer or custom code?
Webflow for most marketing sites your team needs to edit, Framer for small fast sites, custom code (Next.js) when the site is tied to your product. I recommend one after looking at your team and your roadmap.
Can you redesign our current SaaS website?
Yes. Most of my projects are redesigns. We keep what works (rankings, content that converts) and fix the rest, with redirects so you do not lose search traffic.
/MORE
Other services
Have a project in mind?
Tell me where you are and what you need. I reply within a day, usually with a few questions and a time to talk.