Arqon

Arqon is a Paris-based startup building the financial engine behind real estate deals. It helps owners and developers hold the line on their budget from the first estimate through to execution. Before reaching out to prospects, the team needed a landing page that matched the seriousness of what they do: a premium, credible presence, not a placeholder.

Arqon didn't have a live website, only a deck. For a company selling precision and trust to real estate owners and lenders, that's a credibility gap: prospects had nowhere to verify who they were dealing with before a call. The site needed to feel as premium and precise as the product itself, without overselling a product still in progress.

I designed a one-page site focused entirely on credibility and positioning. I defined a signature visual identity built around a frosted-glass photographic treatment over architecture photography, giving the brand a distinct, premium feel without relying on generic stock imagery. I wrote and structured the full narrative: hero, value proposition, methodology, proof. I then delivered a complete design system with tokens for web. Térence built the site end to end from the file.

The site shipped and is live at getarqon.com. It's now the team's default link when reaching out to prospects, and early feedback on the presence and positioning has been strongly positive.

Designing for a product that doesn't exist yet forces discipline: every claim on the page has to be defensible without a demo to back it up, which pushed the writing to be sharper and more specific than usual.